Brand Guidelines
Official Demurly brand assets and usage guidelines. Please follow these guidelines when using our brand in your materials.
Logo & Icon
The Demurly logo is a key element of our brand identity. Please use the appropriate version for your background and maintain proper spacing.
Full Logo
Icon Only
Logo & Icon Usage Guidelines
Do
Don't
Brand Colors
Our color palette is designed to be professional, trustworthy, and modern. Use these colors consistently across all materials.
Demurly Blue
#1e40af
Tailwind: demurly-blue
Primary brand color. Use for headers, navigation, and key UI elements.
Demurly Copper
#D4882F
Tailwind: demurly-copper
Accent color. Use for CTAs, highlights, and interactive elements.
Navy
#0f172a
Tailwind: demurly-navy
Text and dark backgrounds.
Light Gray
#f8fafc
Tailwind: slate-50
Backgrounds and subtle contrast.
Typography
We use Inter as our primary typeface for its excellent readability and modern appearance.
Headings
Inter Bold - The quick brown fox
Subheadings
Inter Semibold - The quick brown fox
Body Text
Inter Regular - The quick brown fox jumps over the lazy dog. Pack my box with five dozen liquor jugs.
Trademark & Legal
Demurly, the Demurly logo, and all related marks are trademarks of Demurly LLC. All rights reserved. These brand guidelines provide guidance on the proper use of the Demurly brand and its associated assets. By using our brand assets, you agree to follow these guidelines and any additional terms we may provide.
1. Permitted Uses
You may use the Demurly name and logo to:
- Refer to our products or services in a factual manner
- Link to our website
- Indicate that your product or service integrates with Demurly (with prior approval)
2. Prohibited Uses
You may not:
- Use the Demurly logo as part of your own product name, logo, or branding
- Modify, distort, or alter the logo in any way
- Use our brand in a way that suggests endorsement, sponsorship, or affiliation without written permission
- Use our brand in a way that is misleading, defamatory, or otherwise objectionable
- Register any trademark, domain name, or social media account that includes the Demurly name or logo
3. Questions
For questions about brand usage or to request permission for uses not covered by these guidelines, please contact us at brand@demurly.com.
See also: Privacy Policy | Terms of Service | Cookies